Facebook & Instagram Advertising 101


About this workshop

Facebook & Instagram advertising is the hottest area of paid advertising available on the web today. With its targeting abilities getting more complex and sophisticated by the day, there is no better way to raise the awareness of your business than Facebook Advertising.

In this session, you will learn the basics of how Facebook algorithms work, explore the platform’s targeting capabilities and learn how to strategize, plan and implement your own Facebook and Instagram campaigns via Facebook’s Power Editor, including how to use the Facebook Pixel, create custom audiences and optimize your campaigns via A/B Testing.

Who this course is for: Startups and SMEs who would like to maximize the efficiency of their paid social advertising. Marketers who will like to enhance their knowledge of digital marketing tactics and tools. Individuals with a keen interest in digital marketing.

Key Takeaways

  • Learn how Facebook algorithms work
  • Learn how to strategize and plan successful Facebook and Instagram advertising campaigns
  • Get familiar with Facebook Business Manager and Power Editor
  • Learn to retarget customers using Facebook & Instagram
  • Facebook advertising best practices

Prerequisites & Preparation

  • No prerequisites are required for this course :)
  • Preparation: Please bring a laptop + write down a couple of sentences about what you would like to learn about Facebook Advertising
Sat Jan 27, 2018
12:00 PM - 2:00 PM MYT
Add to Calendar
Early Bird SOLD OUT RM135.00
Facebook & Instagram Advertising 101 SOLD OUT RM119.00
Early Bird SOLD OUT RM95.00
Venue Address
Unit 3A-01A, Glo Damansara, 699, Jalan Damansara, Taman Tun Dr Ismail, 60000, Kuala Lumpur Malaysia
Startuup Asia